Module 5

Representing Our Company

Our voice, the language you can and cannot use, when to send someone to their doctor, and the checklist to run before you post.

These rules exist to protect the trust, not to slow you down.

11 slides · about 8 minutes

Our brand voice

Five Pairs to Hold in Your Head

Curious

not

judgmental

Evidence-based

not

sensational

Confident

not

absolute

Clear

not

overly technical

Hopeful

not

fear-based

When in doubt

Would Dr. Ken Brown
say it this way?

If you can hear him saying it, you are almost certainly fine.
If you can't, rewrite it or ask the marketing team before you post.

Approved language

Use Structure and Function Language

These describe what the body does and how the product supports it. They never claim to treat a condition.

Supports Healthy Digestion

Supports Microbial Balance

Supports Digestive Comfort

Helps Maintain Healthy Gastric Motility

Supports Healthy LES Function

Helps Maintain Normal Digestive Physiology

Notice the pattern: supports, helps maintain. Never fixes, stops or cures.

Disease and drug claims

Never Say Any of These

Each of these names a disease or claims a drug effect. They are not gray areas, and they are grounds for removal from the program.

Cures IBS

Treats GERD

Heals Reflux

Eliminates SIBO

Fixes Leaky Gut

Replaces Prescription Medication

Always include where required

“These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.”

Copy it exactly. Do not paraphrase it, shorten it, or bury it where nobody will see it.

If you are unsure whether a specific post needs it, the answer is to include it.

Stop and refer

Send Them to Their Provider

If someone mentions any of the following, do not talk about products.
Tell them to see their doctor.

Difficulty swallowing

Persistent vomiting

Unexplained weight loss

Severe abdominal pain

Blood in stool

Fever with digestive symptoms

Black or tarry stools

Any new, severe or worsening symptom

Never tell anyone to stop a prescribed medication without speaking to their provider. There is no exception to this one.

Social media checklist

Run This Before You Post

Is it accurate?

Is it supported by evidence?

Is it respectful?

Does it educate before it promotes?

Does it avoid exaggerated claims?

Your FTC disclosure

Non-negotiable on every post with your link

Make the affiliate relationship obvious. For example “#affiliate” or “I earn a commission.”

Unsure about a claim? Ask the marketing team before posting, not after.

Module 5 recap

Three Things to Carry Forward

Say supports and helps maintain. Never cures, treats, heals or eliminates.

Red flag symptoms mean you stop selling and point them to their doctor.

Every post with your link carries your FTC disclosure. Every one.

Module 5 check

Answer All Three to Continue

1. Which statement is compliant?

2. Someone tells you they have blood in their stool and asks which product to take. What do you do?

3. If you are unsure whether a claim is compliant, you should check the Brand Guide or contact marketing before publishing.

That's the teaching done

You Know the Science, the Products, How to Talk About Them, and Where the Lines Are.

What's left is the paperwork: your commission terms, your link, and the asset pack. That comes next, once leadership has finalized the program details.